Monday, January 16, 2012

Pastimes of the Digital Age

(Published in: Now! Jakarta January 2012)

It is impossible to deny the phenomenon of Finnish bird-throwing video game, Angry Birds. The game that was initially developed for Apple’s iPhone has now been downloaded over 350 million times through various platforms worldwide. There are thousands of other games developed for smart phones, but by far nothing has been able to compete with the popularity of Angry Birds. This touch screen-based game is now officially the most popular game in the world. Just look at all the plush toys and merchandises - even cupcakes and cookies - sold everywhere. Angry Birds even has its own Hollywood movie coming soon. The birds are, definitely, everywhere!

It is not an overstatement to say that Angry Birds or some other smart phone game might be one reason your child wants an iPad or other fancy gadget – or it could be the only reason. The game is addictive, even for adults. It is the perfect game to keep your thumbs and mind occupied while sitting in Jakarta traffic, the long queue for your movie ticket, or just basically anything that allows you an idle 2 to 5 minutes. The goal is to blast all the pigs on the map using the limited provided birds. The rewards are high scores and advancement to the next level. Every Angry Bird addict knows how it feels to see each level on the map marked with three yellow stars – it is the thrill of achievement.



Angry Birds Pizza!